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The co-founders behind the famous ice cream brand Ben and Jerry's has stated how corporate owner Unilever prevented the introduction for an innovative pro-Palestinian frozen dessert product.

Ben Cohen, who co-founded the business alongside his partner, announced that he will personally create this new product within a personal series highlighting causes the company has been prevented from addressing publicly.

Ongoing Conflict Between Founders versus Parent Company

The recent announcement deepens the ongoing conflict between the internationally recognized dessert company with its corporate parent, the British consumer goods giant that acquired Ben & Jerry's for over two decades.

Both founders have asserted how Unilever and their ice cream division the Magnum brand improperly prevented their company against "fulfilling its ethical commitments".

The Fruit Sorbet as a Symbol of Support

The entrepreneur announced via social media how he's developing a new watermelon-flavored sorbet, requesting consumer ideas for naming options and potential ingredients.

“I'm accomplishing what they were prevented from doing,” the founder commented from his kitchen. “I'm making a watermelon-flavored ice cream that advocates for lasting ceasefire in Palestine while demanding repairing the damage that was done there.”

This particular fruit has become a symbol for solidarity with the Palestinian people due to its colors, which closely resemble those of the Palestinian flag – the distinctive four-color pattern.

Historical Social Engagement plus Current Developments

In 2021, Ben & Jerry's ceased sales of its products in areas under Israeli control, leading to the parent company selling the Israeli operation over to a local licensee, thus allowing ongoing distribution within disputed territories.

This upcoming dessert series will be developed under Mr. Cohen's personal brand, the activist dessert company that originally created in 2016 for endorsing ex- political contender Senator Sanders with the flavor "Bernie's Back".

Leadership Changes plus Upcoming Intentions

Mr. Cohen indicated that he plans to develop other frozen dessert varieties that address issues that the company was silenced from speaking about openly by corporate restrictions.

The announcement comes after partner Jerry Greenfield stepped down from the company in September, after decades of involvement, citing worries regarding how its independence had been undermined following Unilever's decision to curb its social activism.

Previously, Mr. Cohen remarked how “My partner has a really big heart and the ongoing dispute with our parent company was breaking it."

“My conscience leads me to continue to work inside the company to advocate for corporate autonomy ensuring that the company can achieve the social mission, the values that established its foundation and has maintained for decades," he told journalists.

• Parent company restrictions regarding social activism
• Personal flavor creation from original creators
• Watermelon flavor serving as social statement
• Ongoing tensions between corporate ownership and social mission