‘I adore when my adversaries loathe me’: how Hasan Piker emerged as one of the most prominent voices on the US political left
Hasan Piker refers to it the bus driver test: “Picture yourself on a bus and you have a brief moment to describe any online phenomena occurred to the bus driver without them turning to you and saying, ‘Get off the damn bus.’” The vast majority of online conversation, no matter how heated, does not pass the test, he contends – including a strange event recently, when a person on a Dublin street asked to take a picture with Piker, then produced a picture of his dog and shouted “Free Kaya!” Never mind the bus driver; attempting to explain the importance of that specific event could easily take the rest of this article.
Navigating the In-Between Space
Piker increasingly exists in this liminal zone more and more these days. Until fairly recently, the 34-year-old was familiar only to the digitally immersed, especially Americans in their 20s and 30s, mostly thanks to his presence on the streaming platform Twitch. But since a recent presidential election, Piker has become an in-demand voice in “traditional media” for his perspectives on the beleaguered political left, and specifically that constantly fretted-over demographic, young men.
A Favorite Hate Figure for the Political Right
Predictably, this also makes Piker a favorite villain of the political right. To his c critics there is a lot to dislike: his blunt political views; his Turkish, Muslim background; his allegiances with progressive politicians. But they also take issue with the fact that Piker – tall, muscular, fashionable and handsome – defies typical lefty caricatures. He has not been afraid his physique in revealing magazine spreads or social media posts.
“To be frank, I had no idea that this is what I was going to be doing,” says Piker. “Like, if someone were to ask me, did you ever think that you’d become a Twitch streamer? I’d be like, what is Twitch?”
It’s the morning and he’s getting ready to start his regular late morning show. He usually broadcasts live for seven to eight hours straight, talking off the cuff about current affairs, pop culture, what he’s up to, playing video games, engaging with memes and media clips, and interacting with the constant stream of comments from viewers.
From The Young Turks to Twitch
Building himself on Twitch, which is primarily for streaming video games, was a deliberate decision, Piker explains. His media career started out with The Young Turks, the progressive online news network. Piker’s parents are Turkish immigrants, and he was raised between New Jersey and Istanbul before studying political science. He eventually hosted his own show on the network in 2016 but in 2018 he decided to go solo on Twitch, to counterbalance what he saw as overwhelmingly rightwing, and often divisive views that permeated the space.
“You can find ideological variety amongst the gamers, amongst the developers, among the consumers, but sadly, the market for political expression in this arena is so overwhelmingly dominated by the right,” he notes.
The Problem with the American Left
This is the fundamental problem with the American left in broad terms, argues Piker: they’ve ceded so many battlegrounds to the right. “You still have to market your ideas … but they just completely gave up on all notion of marketing or branding.”
Piker is consistently sharply critical of past administrations on his show, particularly on foreign policy, but he is no loyal member of the dominant center-left party. His own politics are broadly social democrat and “compassion-driven”, he clarifies. “My position is actually the standard position in much of the world.”
Controversies and Criticism
One of the risks of Piker’s type of informal, accessible commentary is that he’ll sometimes go too far, which gives his opponents ammunition. He has been temporarily banned from Twitch multiple times for perceived offensive content. In a highly publicized incident, in 2019, in the context of a wider critique, he made a statement about a historic attack that was seized upon by right-wing media outlets. Piker later apologised and said the wording was inappropriate.
Likewise, Piker’s vocal support for Palestinian rights and criticism of certain government actions have led to accusations of prejudice, which he strongly rejects. He has also been mocked for expressing admiration for another major global power, after a trip there.
“I have no problem getting vilified by people on the right. I love when my enemies hate me,” he says. “It is what it is.”
Offline Repercussions
The hate increasingly risks to spill offline, however. On one occasion, Piker was questioned by American border agents on his return from travel abroad. They interrogated him about his political opinions before letting him go. “I think they did it because they know who I am,” he said.
These levels of enmity help explain the “Free Kaya!” incident in Dublin. It originated from a Twitch stream where his dog, Kaya, made a noise suddenly. Online conspiracy theorists swiftly concluded that Piker was harming the animal, igniting a meme-fueled controversy dubbed “the collar incident.” Even a prominent animal rights organization put out a statement. This led to the ambush by a stranger in Dublin.
Piker took that encounter in his stride. Online, though, the encounter was clipped from his live stream and disseminated with his reply edited out. “They wanted to make it look like I was devastated,” he said.
The Divide Between Online and Real Worlds
This highlights the difference between the offline and online worlds, he says: “It’s very difficult to maintain a very negative energy in the real world and not coming across as unhinged and odd. Interactions on the internet create this environment where you can be as hostile as you want.”
That Dublin encounter was relatively low stakes. In the US, he feels less safe. The fatal shooting of a right-wing commentator served as a harrowing example of where this online hate can end up. Piker watched the event develop in real time on his stream.
Piker continues to do real-life streams in the US. “I can’t let fear guide my life. I’ve gotten death threats for over a decade,” he says. Toxic parasocial relationships are part of the territory, he acknowledges.
The Future and Staying Grounded
Having been prescient about the last election, how does Piker view the next few years? “The landscape shifts quite rapidly, but if you look at the avenues where there is some glimmer of hope, it’s the left candidates that are actually truly galvanising the public,” he says. He references the progressive “left flank”.
“We have to lean into that, because I feel like it’s a matter of critical importance at this point,” he adds. “So I will do anything in my power to try and prevent a dark alternative.”
The American left could perhaps do with someone like Piker. But it doesn’t sound as if Piker is interested in mainstream political office. He makes periodic media appearances, but he’s not drawn further into traditional media, he says. “Viewers is moving in my direction, and away from traditional publishers.”
But on top of that, he clearly enjoys it: “I find a lot of emotional fulfilment in what I do.” As he’s talking, he’s got one eye on the clock. Another lengthy live stream is about to begin, and he’s eager to get started.